Marketing
Gianfranco Walsh & Alexander Deseniss & Thomas Kilian
Qualitative Research & Evaluation Methods: Integrating Theory ...
Michael Quinn Patton
Digitales Dialogmarketing
Heinrich Holland
Innovatives Brand Management: Wie Sie Marken in digitalen Zeiten ...
Günther Misof & Michael Schwarz
Praxis Framework - an Integrated Guide to the Management of ...
Adrian Dooley
Product Lifecycle Management (Volume 7): PLM and Digital Twins
John Stark