Marketing-Einführung
Michael Kleinaltenkamp & Alfred Kuß
Brand Evolution: Moderne Markenführung im digitalen Zeitalter
Elke Theobald
Berkshire Encyclopedia of Sustainability 4/10: Natural Resources ...
Daniel E. Vasey & Sarah E. Fredericks & Lei Shen & Shirley Thompson
How to Influence Anyone, Anywhere, Every Time: The Art and Science ...
Colin James & Erica Bagshaw
Praxiswissen Online-Marketing: Affiliate-, Influencer-, Content- ...
Erwin Lammenett
Handbook of Supply Chain Management, Second Edition
James B. Ayers
Supply Chain Management at Warp Speed: Integrating the System ...
Eli Schragenheim & H William Dettmer & J. Wayne Patterson
Prozessmanagement in Einkauf und Logistik: Instrumente und Methoden ...
Thomas Liebetruth
Materialbedarfspl[..] und Ressourcenbelegun[..] Durchführung ...
Frank Herrmann & Michael Manitz
Strategic Supply Management Revisited: Competing in an Era of ...
Robert J. Trent
Supply Chain Resilience: Reconceptualizing Risk Management in ...
Omera Khan & Michael Huth & George A. Zsidisin & Michael Henke