The PMO Playbook: Effective Product Life Cycle Management
M S Leslie O Magsalay & Jan Biles
Advances in Corporate Branding
John M. T. Balmer & Shaun M. Powell & Joachim Kernstock & Tim Oliver Brexendorf
Innovatives Brand Management: Wie Sie Marken in digitalen Zeiten ...
Günther Misof & Michael Schwarz
Change Management: Veränderungsprozesse erfolgreich gestalten ...
Kerstin Stolzenberg & Krischan Heberle
Performance Dashboards: Measuring, Monitoring, and Managing ...
Wayne W. Eckerson
Heritage: Management, Interpretation, Identity
Peter Howard