Ethics, Social Responsibility and Sustainability in Marketing
Ipek Altinbasak-Farina & Sebnem Burnaz
Text Data Management and Analysis: A Practical Introduction ...
Chengxiang Zhai & Sean Massung
The Art of Prompt Engineering With ChatGPT: A Hands-On Guide
Nathan Hunter
Qualitative Forschung in der Kommunikationswis[..] Eine praxisorientierte ...
Michael Meyen & Maria Löblich & Senta Pfaff-Rüdiger & Claudia Riesmeyer
The Beginner's Guide to ChatGPT
Andrew Wolfram & Stephen Harrisson
Brand Storytelling: Put Customers at the Heart of Your Brand ...
Miri Rodriguez
Making Sense of Change Management: A Complete Guide to the Models, ...
Esther Cameron & Mike Green