Product Lifecycle Management: 21st Century Paradigm for Product ...
John Stark
PMP Project Management Professional Practice Exams
James L. Haner
The Project Management Office: Setup and Benefits
Gerhard Ortner
Business Process Management: 18th International Conference, ...
Jörg Becker & Marlon Dumas & Dirk Fahland & Chiara Ghidini
Information Security Handbook, 2nd. Edition
Darrent Death
Ethics, Social Responsibility and Sustainability in Marketing
Ipek Altinbasak-Farina & Sebnem Burnaz
Erfolgreiches Produktmanagement: Tool-Box für das professionelle ...
Klaus J. Aumayr
Nachhaltigkeit und Consumer Confusion am Point of Sale: Eine ...
Anja Buerke
Corporate Brand Management: Marken als Anker strategischer Führung ...
Franz-Rudolf Esch & Torsten Tomczak & Joachim Kernstock & Tobias Langner & Jörn Redler
Digitales Produktmanagement: Methoden – Instrumente – Praxisbeispiele
Sascha Hoffmann
Zukunft der Marktforschung: Entwicklungschancen in Zeiten von ...
Bernhard Keller & Hans-Werner Klein & Stefan Tuschl
Buyer Personas Revised and Expanded: Gain Deep Insight Into ...
Jim Kraus & Adele Revella
Praxiswissen Online-Marketing: Affiliate-, Influencer-, Content- ...
Erwin Lammenett
Handbuch Sozialtechniken der Kommunikation: Grundlagen - Innovative ...
Tobias Langner & Franz-Rudolf Esch & Manfred Bruhn
Innovatives Brand Management: Wie Sie Marken in digitalen Zeiten ...
Günther Misof & Michael Schwarz
Market Research: The Process, Data, and Methods Using Stata
Erik Mooi & Marko Sarstedt & Irma Mooi-Reci
Brand Storytelling: Put Customers at the Heart of Your Brand ...
Miri Rodriguez
Corporate Social Responsibility aus Konsumentensicht: Zustandekommen ...
Marion Rommelspacher
User Experience Is Brand Experience: The Psychology Behind Successful ...
Felix van de Sand & Anna-Katharina Frison & Pamela Zotz & Andreas Riener & Katharina Holl
A Concise Guide to Market Research: The Process, Data, and Methods ...
Marko Sarstedt & Erik Mooi
Make Your Brand Matter: Experience-Driven Solutions to Capture ...
Steven G. Soechtig
Brand Evolution: Moderne Markenführung im digitalen Zeitalter
Elke Theobald
Handbuch Unternehmenskommu[..] Strategie - Management – Wertschöpfung
Ansgar Zerfaß & Manfred Piwinger