Construction Extension to the PMBOK® Guide
Project Management Institute
Enterprise Transformation to Artificial Intelligence and the ...
William Kimmerly
Cybersecurity First Principles: A Reboot of Strategy and Tactics
Rick Howard
Strategy and Capability: Sustaining Organizational Change
Graeme Salaman & David Asch
Industrial Project Management: Concepts, Tools, and Techniques
Adedeji Badiru & Abidemi Badiru & Adetokunboh Badiru
Corporate Social Responsibility aus Konsumentensicht: Zustandekommen ...
Marion Rommelspacher
Handbuch Unternehmenskommu[..] Strategie - Management – Wertschöpfung
Ansgar Zerfaß & Manfred Piwinger
Zukunft der Marktforschung: Entwicklungschancen in Zeiten von ...
Bernhard Keller & Hans-Werner Klein & Stefan Tuschl
Handbuch Sozialtechniken der Kommunikation: Grundlagen - Innovative ...
Tobias Langner & Franz-Rudolf Esch & Manfred Bruhn
Nachhaltigkeit und Consumer Confusion am Point of Sale: Eine ...
Anja Buerke
Brand Evolution: Moderne Markenführung im digitalen Zeitalter
Elke Theobald
Innovatives Brand Management: Wie Sie Marken in digitalen Zeiten ...
Günther Misof & Michael Schwarz
Market Research: The Process, Data, and Methods Using Stata
Erik Mooi & Marko Sarstedt & Irma Mooi-Reci
A Concise Guide to Market Research: The Process, Data, and Methods ...
Marko Sarstedt & Erik Mooi
Praxiswissen Online-Marketing: Affiliate-, Influencer-, Content- ...
Erwin Lammenett
Erfolgreiches Produktmanagement: Tool-Box für das professionelle ...
Klaus J. Aumayr
Ethics, Social Responsibility and Sustainability in Marketing
Ipek Altinbasak-Farina & Sebnem Burnaz
Corporate Brand Management: Marken als Anker strategischer Führung ...
Franz-Rudolf Esch & Torsten Tomczak & Joachim Kernstock & Tobias Langner & Jörn Redler
User Experience Is Brand Experience: The Psychology Behind Successful ...
Felix van de Sand & Anna-Katharina Frison & Pamela Zotz & Andreas Riener & Katharina Holl
Digitales Produktmanagement: Methoden – Instrumente – Praxisbeispiele
Sascha Hoffmann
Make Your Brand Matter: Experience-Driven Solutions to Capture ...
Steven G. Soechtig
Brand Storytelling: Put Customers at the Heart of Your Brand ...
Miri Rodriguez
Buyer Personas Revised and Expanded: Gain Deep Insight Into ...
Jim Kraus & Adele Revella