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Brand Storytelling: Put Customers at the Heart of Your Brand ...
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Buyer Personas Revised and Expanded: Gain Deep Insight Into ...
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Zukunft der Marktforschung: Entwicklungschancen in Zeiten von ...
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Digitales Produktmanagement: Methoden – Instrumente – Praxisbeispiele
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Corporate Brand Management: Marken als Anker strategischer Führung ...
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Nachhaltigkeit und Consumer Confusion am Point of Sale: Eine ...
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Ethics, Social Responsibility and Sustainability in Marketing
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